Action Common FAQ

Please provide clarity on channel-specific delivery and exposure/aggregation criteria.

• Criteria for delivery and exposure vary by channel.

  Category	Sending and Exposure	Conversion Counting	Explanation
  Push	N items can be sent per user (integrated ID) Target of sending = Number of sending items based on integrated ID (Total Count)	Unified ID criteria Total Count	If multiple device information exists in the integrated ID, it is sent to all devices.
  Text & Notification Talk	Only 1 message is sent per user (integrated ID) = Number of messages sent (based on user)	Unified ID criteria Total Count	Even if there are multiple phone numbers in the integrated ID, messages are sent to one number ( based on recently collected information )
  In-app messages	Exposure = Exposure based on integrated ID (Total Count)	Unified ID criteria Total Count	If multiple device information exists in the integrated ID, it is exposed to all devices.

What is the difference between a message delivery failure and a delivery restriction when running a campaign?

According to DFINERY policy, message delivery and failure are subject to the following criteria:

Failure: User sending requirements not met (missing or incorrectly entered required information such as phone number, push token, etc.), refusal to receive, channel sending failure response, channel required settings not met (certificate registration, etc.)

Sending Restrictions: Unsent parameters due to global fatigue management