User Profile 360

In today's marketing environment, delivering personalized customer experiences is becoming increasingly important, and making this possible requires more granular customer profile management.

User Profile 360 ​​collects and analyzes data based on individual, unified IDs to provide valuable insights.

User Profile 360 ​​Key Features Summary

In DFINERY, a unified ID is automatically issued through identification information and automatically exposed in the user profile 360 ​​list. The following types of information are provided based on users created based on the unified ID.

• Basic information

• Identification information

• Recent device information

• Standard & Custom Attribute Information

• Purchase Information

You can check detailed information for each customer by clicking on the integrated ID in the list.

Based on user profile 360 ​​data

Unified ID Criteria

Based on the integrated ID, customer-specific data is displayed. The integrated ID is automatically generated based on customer identification information such as phone number or email address. If it is determined that the information is the same customer, the integrated IDs are automatically merged and provided as a single customer information.

Recent Values

The latest attribute data for that customer is provided based on the Unified ID. The latest data is provided, and the update cycle may vary depending on the attribute.

Custom User Properties

If additional attributes are required for customer information, custom user attribute values ​​can be added. When collecting new data, values ​​entered directly are automatically updated to the latest values.

Here are some examples of cases where you might want to modify a custom user property: ex) If you linked a VIP level as a custom user property, and you need to quickly upgrade a customer who was originally level 3 to level 1 for a campaign.

User Profile 360 ​​Standard User Properties

Customer Identification Information

The Unified ID is automatically generated using the identification information below.

Item	Note
External ID	A unique ID identifier that follows all external system formats. ※ For security purposes, please link the unique number used for internal management purposes. (Ex. Even if the external ID is dfinery123, data linking is required, such as 1230102301)
Mobile phone number	Only domestic standards starting with +82 are supported.
Email	-
Kakao ID	-
Line ID	-

My customer card information

Basic Information

Item	Note
Unified ID	-
Avatar	A console screen design element that is assigned a random color based on the first letter of its name.
Name	-
Platform	Example of a list of platforms used) Android / iOS / Web / API
Total number of connected devices	-
Mobile phone number	-
Email	-
Gender	-
Birth date	-
Age	-
Age Group	-
Membership Level	-
Recent area	-

Activity Information

Item	Note
First access date and time	Unified ID issuance date
Last activity date	Date and time of final event data occurrence
Total number of events	-
Total number of sessions	-
Last updated date	Last user profile update date

Recent device information

Item	Note
Recent Device ID	Automatic calculation
Recent device region	Automatic calculation
Recent device models	Automatic calculation
Recent news agency	Automatic calculation
Latest browser version	Automatic calculation
Recent countries	Automatic calculation
Recent city	Automatic calculation
Most recently used library version	Automatic calculation
Recently used library platforms	Automatic calculation
Recent OS	Automatic calculation
Recent Languages	Automatic calculation
Recent time zone	Automatic calculation
Recent area	Automatic calculation
Recent usage time	Automatic calculation

Criteria for renewing purchase details

Since this is an automatically collected and calculated item, the administrator cannot directly change the data. This data is affected by the purchase (df_purchase) data

Item	Note
Number of purchases	Total number of purchases in the last 3 months/6 months/1 year *As of the previous day
Purchase amount	Total purchase amount for the past 3 months/6 months/1 year *As of the previous day
Average purchase amount	Average purchase amount for the past 3 months/6 months/1 year *Based on the previous day
Most purchased day of the week	*As of the previous day
Most Purchased Time (24 Hours)	*As of the previous day
Date of first purchase	First purchase date *Based on the previous day
Last purchase date	Last purchase date *Based on the previous day
Purchase Category	#1 in the category of purchases made in the past 3 months/6 months/1 year 2nd place in the category of purchases made in the past 3 months/6 months/1 year 3rd place in the major categories of purchases in the past 3 months/6 months/1 year *Based on previous month
Purchased Items	#1 most purchased product name in the last 3 months/6 months/1 year 2nd place for most purchased product name in the last 3 months/6 months/1 year 3rd most purchased product name in the last 3 months/6 months/1 year *Based on previous month

If there are two or more items that overlap in the purchase category ranking and most purchased product ranking data (ex. A and B share first place), the ranking will be re-calculated based on the purchase amount.