Fatigue management

Excessive or frequent campaign delivery can sometimes cause customer fatigue and lead to churn. Therefore, DFINERY supports CRM optimization by providing a function to limit the number of deliveries per hour for each offsite campaign channel.

Pre-check

• Only service administrators can configure additional channel settings.

Global Fatigue Management Settings

Go to the Fatigue Management tab

Channel

Additional Settings > Channel Additional Settings > Global Settings > Fatigue Management

Activate toggle and enter number of times per unit time

After activating the toggle for the channel that requires fatigue management, please enter the maximum number of messages sent per unit time.

• You can configure fatigue management settings for each channel, and when set, it will be applied as a default to all campaigns.

• Fatigue management time can be set from a minimum of 24 hours (1 day) to a maximum of 336 hours (14 days).

• The number of fatigue management times can be set from 1 to 99 times.

Enable and disable fatigue management by campaign

In some cases, some campaigns may not require fatigue management. Depending on your needs, go to the individual campaign creation page and enable or disable the toggle in the Schedule Settings field. If disabled, it will be excluded from fatigue management settings.

Fatigue setting criteria

• Sliding Window Method The sending time moves continuously. It is updated every time it is sent and is pushed back N hours. 1 Day = Reception time + 24 Hours Example 1) When the maximum sending time is 10 per hour, only a maximum of 9 additional messages can be sent during the next hour based on the last sending time. Example 2) Assuming the fatigue management setting is 1 hour / 3 times limit

1

12 : 50 Sent✅

1 count

2

12:51 Sent✅

2 counts

3

12:52 Sent✅

3 counts

4

12:53 Sending limit⛔

3 times or more *All campaigns attempted to be sent until 13:50 are restricted from being sent

5

13:51 Sent (Restart)✅

1 time re-count

• A user can receive a message up to {N} times during {N} periods from the time the message was received.

• Receiving per user

• It may take up to 10 minutes for settings to be reflected when changed.