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  • ☄️Learn about DFINERY
  • ⚙️Getting started with Dfinery
    • Sign Up
    • Create organizations and services
    • Setting up security
      • Setting up 2-step authentication
      • Setting up CSV downloads
    • Organization Management and Authority
      • Invite and set permissions
      • Frequently Asked Questions FAQ
    • Creating events and properties
      • Designing an Event Taxonomy
      • Testing SDK Integration
      • Testing S2S API Integration
      • Frequently Asked Questions FAQ
    • Partner Integration
      • Partner Sync (Export)
        • Creating a Pipeline
        • Frequently Asked Questions FAQ
      • HTTP API (Export)
    • Console Screen Guide
  • 📊Analysis
    • Home Dashboard
      • Frequently Asked Questions FAQ
    • Report
      • Create an Insight Report
      • Summary of Report Terms and Concepts
      • Action Common FAQ
  • 📢Action
    • Off-site Campaign
      • Push message
        • Setting up push
        • Sending push messages
        • Frequently Asked Questions FAQ
      • kakaotalk
        • Setting up a KakaoTalk sending profile
        • Notification Talk
          • Create a notification template
          • Send notification message
          • Notification Talk Indicator
        • FAQFrequently Asked Questions FAQ
      • Text message
        • Register your caller ID profile
        • 080 Rejection
        • Send a text message
        • Frequently Asked Questions FAQ
      • Informational VS Advertising
      • 🚦(Must read) Notation by consent status
      • Fatigue management
    • On-site Campaign
      • In-app messages
        • Create an in-app message
        • In-App Message Size Guide
        • Priority Management
        • Frequently Asked Questions FAQ
    • Set the purchase conversion period
      • Frequently Asked Questions FAQ
    • Campaign setup information and result details data
    • Action Common FAQ
  • 🙋Customer
    • User Profile 360
      • Frequently Asked Questions FAQ
    • Audience
      • Audience Filter Rules
      • Dynamic Audience (Parameter Update Setting)
      • Audience creation example
      • Frequently Asked Questions FAQ
  • etc.
    • Glossary
    • Frequently Asked Questions FAQ - Other Common
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On this page
  • What is a dynamic audience?
  • Audience Type
  • Setting up a dynamic audience
  • Leveraging Dynamic Audiences
  • Scheduling Auto OFF
  1. Customer
  2. Audience

Dynamic Audience (Parameter Update Setting)

PreviousAudience Filter RulesNextAudience creation example

Last updated 3 months ago

What is a dynamic audience?

Dynamic Audiences calculates audiences on a 24-hour cycle based on a specified time based on the service time zone. If you need to update audience parameters daily for use in campaigns or reports, please activate it.

Audience Type

Division
Explanation
How to set up

Fixed Audience

  • The calculated parameters are fixed at the time of audience publishing (the parameters are not updated thereafter).

Scheduling toggle OFF

Dynamic Audience

  • Conditional parameters are updated every 24 hours

  • Updated at dawn (1am - 6am KST)

  • The time required will vary depending on the audience parameter size.

Scheduling toggle ON

Setting up a dynamic audience

  1. Publish your audience.

  2. You can manage scheduling by toggling the list and details of the created audiences.

Dynamic audiences can be activated up to 30 times.

Leveraging Dynamic Audiences

  • Dynamic audiences are useful for running campaigns with a set period, such as sending off-site triggers or in-app messages, or for analyzing reports by relative period.

  • For campaigns with a set time frame, the audience is automatically refreshed daily based on the same conditions, so your message targeting is automatically updated without any additional action.

For example, Customers who have added specific items to their shopping cart in the past 7 days if you set scheduling to ON, the parameters that meet the conditions will be automatically updated every day. This allows for more personalized targeting in campaigns that are run over a period of time, rather than one-time sending.

Scheduling Auto OFF

  • After setting up a dynamic audience, if the audience is not used in a CRM campaign or report for 7 days, scheduling will be automatically turned off, and an email notification will be sent to the person who created or modified the audience 3 days before the automatic turning off.

If you do not want scheduling to be automatically turned OFF, run a campaign or analyze a report by utilizing that audience in a message campaign or report.

※ Scheduling cannot be activated when saving temporarily, and is automatically deactivated when saving an audience with scheduling turned ON.

As shown below, audiences scheduled to have their scheduling turned off automatically are displayed separately in the audience list with a tooltip.

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