Notification Talk Indicator

Campaign Details Notification Talk Report Metrics

Indicator name	Value Format	Unit	Formula	Note
Send	number	case
Received (success)	number	case
Click	number	case	sum (number of clicks per button)	Web link button only
Click-through rate	number	%	Total Clicks/Received (Success)
Purchase Conversion Rate	number	case
Purchase amount	number	one
Shipping Cost	number	case
ROAS	number	%