Glossary

Member

A person who has created an account on the console by registering as a customer of DFINERY

Service

Apps, web, or other offline services that have or want to link data with DFINERY

Group

The department or group to which the member belongs

Member

Members of organizations and services

Posthumous work

End users who use the member's services

Campaign

As a marketing activity to drive end-user engagement, DFINERY Console provides off-site campaigns (push, KakaoTalk, text) and on-site campaigns (in-app messages).

Offsite Campaign

DFINERY provides push, KakaoTalk, and text functions as a campaign to induce end-user behavior outside of the member service and improve user experience to induce purchases.

Onsite Campaign

DFINERY provides an in-app messaging feature for campaigns that drive end-user behavior within the member's service, improve user experience, and drive purchases.

Event

Data linking is required to analyze event data in DFINERY based on actions taken by end users while using the member's service.

Standard Events

Events predefined and provided by DFINERY

Custom Events

Events added directly by members

Event

A sub-data belonging to an attribute event, which is a detailed attribute related to a specific event. An event attribute can belong to multiple events.

User Profile

There is no separate data with the name or format of a concept user profile to be named as an end user profile.

Standard User (Profile) Properties

Attribute data that constitutes the end user's profile, which is predefined and provided by the definer.

Custom User (Profile) Properties

Attribute data that constitutes the profile of an end user that members add directly.

Device

Smart devices used by end users when using the service

Active/Archive

The status in which a member stores, uses and maintains information

Prediction parameters

A value derived through audience calculation, expresses all the digits, but there is a slight error.

Notation Name

A separate name for the notation of event and attribute data, which members may or may not enter.

Unique

An expression used to specify unique figures for each end user of an indicator on a report or dashboard, with the opposite meaning of total.

Total

An expression that specifies all indicators generated by end users on reports or dashboards, with the opposite meaning of unique.