Campaign setup information and result details data
DFINERY aggregates campaign data and provides the ability to easily download it. This document will help you understand the information and features available on the campaign details page.
Push Message
Channel
Actions > Offsite Campaigns > Push > Push Campaign Details You can access the details page by clicking the ⋮ button to the right of each campaign in the campaign list.
Commonness
CSV download is available.
Figures may vary depending on data collection policy.
Campaign Data
To be sent
Android / iOS
Transmission Successful
Android / iOS
Click
Android / iOS
Total number of push message opens and button clicks
Click-through rate
Android / iOS
Click/Send Success (%)
Purchase Conversion
When setting up purchase conversion tracking
Total number of purchase conversions that occurred within the lookback window after clicking.
Data by device not provided.
Purchase Amount
When setting up purchase conversion tracking
Total purchase amount made within the lookback window after clicking Device-based data not provided
Shipping Cost
When setting the cost for successful delivery
ROAS
When setting up purchase conversion tracking
When setting up successful sending costs
A metric that calculates the total purchase amount compared to the total cost of sending messages
Campaign Detail Data
Campaign Trend Data
To be sent
Target parameters to be sent
Transmission successful
Number of messages successfully sent
Click
Total number of push message opens and button clicks
Failure
Number of messages that failed to be sent for reasons other than sending restrictions
Sending restrictions
Number of messages sent limited by 'Fatigue management' or 'Do not disturb time' settings
Purchase Conversion
Total number of purchase conversions that occurred within the lookback window after clicking
Purchase Amount
Total purchase amount made within the conversion period (lookback window) after clicking
Click Detail Data
Click
Total number of push message opens and button clicks
Click-through rate
Clicks/Impressions (%)
Button-by-button metrics and rankings
For 'body text', it is based on all click tracking links applied to the body text.
Campaign Details
You can check the details set when creating a campaign along with the preview screen.
KakaoTalk (Notification Talk)
Channel
Action > Offsite Campaign > Notification Talk > Campaign Details
Commonness
CSV download is available.
Figures may vary depending on data collection policy.
Campaign Data
To be sent
Target parameters to be sent
Transmission successful
Number of messages successfully sent
Click
Total number of clicks on body and buttons
Click-through rate
Click/Send Success (%)
Purchase Conversion
When setting up every conversion tracking
Total number of purchase conversions that occurred within the lookback window after clicking.
Data by device not provided.
Purchase amount
When setting up purchase conversion tracking
Total purchase amount made within the lookback window after clicking Device-based data not provided
Shipping Cost
When setting the cost for successful delivery
ROAS
When setting up purchase conversion tracking
When setting up successful sending costs
A metric that calculates the total purchase amount compared to the total cost of sending messages
Campaign Detail Data
To be sent
Target parameters to be sent
Transmission successful
Number of messages successfully sent
Click
Total number of clicks on body and buttons
Failure
Number of messages that failed to be sent for reasons other than sending restrictions
Sending restrictions
Number of messages sent limited by 'Fatigue management' or 'Do not disturb time' settings
Purchase Conversion
Total purchase conversions that occurred within the lookback window after clicking
Purchase amount
Total purchase amount made within the conversion period (lookback window) after clicking
Campaign Details
You can check the details set when creating a campaign along with the preview screen.
Text message
Channel
Actions > Offsite Campaigns > Text > Campaign Details
Commonness
CSV download is available.
Figures may vary depending on data collection policy.
Campaign Data
To be sent
Target parameters to be sent
Transmission successful
Number of messages successfully sent
Click
Total clicks
Click-through rate
Click/Send Success (%)
Purchase Conversion
When setting up purchase conversion tracking
Total number of purchase conversions that occurred within the lookback window after clicking.
Data by device not provided.
Purchase amount
When setting up purchase conversion tracking
Total purchase amount made within the lookback window after clicking Device-based data not provided
Shipping Cost
When setting the cost for successful delivery
ROAS
When setting up purchase conversion tracking
When setting the cost for successful delivery
A metric that calculates the total purchase amount compared to the total cost of sending messages.
Campaign Detail Data
To be sent
Target parameters to be sent
Transmission successful
Number of messages successfully sent
Click
Total clicks
Failure
Number of messages that failed to be sent for reasons other than sending restrictions
Sending restrictions
Number of messages sent limited by 'Fatigue management' or 'Do not disturb time' settings
Purchase Conversion
Total number of purchase conversions that occurred within the lookback window after clicking
Purchase amount
Total purchase amount made within the conversion period (lookback window) after clicking
Campaign Details
You can check the details set when creating a campaign along with the preview screen.
In-app messages
Channel
Actions > Onsite Campaigns > In-App Messages > In-App Message Details
Commonness
CSV download is available.
Figures may vary depending on data collection policy.
Campaign Data
Exposure
Android / iOS / Web
Total exposures
Click
Android / iOS / Web
Total number of clicks on images and content buttons
Click-through rate
Android / iOS / Web
Clicks/Impressions (%)
Purchase Conversion
When setting up purchase conversion tracking
Total number of purchase conversions that occurred within the lookback window after clicking.
Data by device not provided.
Purchase amount
When setting up purchase conversion tracking
Total purchase amount made within the lookback window after clicking Device-based data not provided
Purchase Conversion Rate
When setting up purchase conversion tracking
The percentage of purchase conversions that occurred within the lookback window after clicking Device-specific data not provided
Campaign Detail Data
Campaign trend Data
Exposure
Total exposures
Click
Total number of clicks on content buttons
Purchase Conversion
Total number of purchase conversions that occurred within the lookback window after clicking
Purchase amount
Total purchase amount made within the conversion period (lookback window) after clicking
Click Detail Data
Click
Total number of clicks on content buttons
Click-through rate
Clicks/Impressions (%)
Button-by-button metrics and rankings
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Campaign Details
You can check the details set when creating a campaign along with the preview screen.
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