Audience creation example
All users
The entire user audience can be frequently used for campaign purposes or to create another audience using it. Since the 'All Users' audience is not set up in advance, you must create it separately as follows.
Filter Condition Type: User Profile
Detailed conditions: First access date and time = value
When creating the entire user audience as above, we recommend setting it to users who have logged in at least once.
Users with a purchase history in the past month
Filter Condition Type: Event
Detailed conditions: Purchase, total number ≥ 1
Period: Relative, last 30 days (enter directly)
Users who have not made a purchase in the past month
( All users ) - ( Users with purchase history in the past month ) = Users who have not made a purchase in the past month
Users who started subscribing today
Filter Condition Type: User Profile
Detailed conditions: Subscription date (required to be created with custom user profile), select directly
Period: Relative, last 0 days (enter directly)
Users who have been subscribed for 7 days
Filter Condition Type: User Profile
Detailed conditions: Subscription date (need to be created with custom user profile, date and time format data), select directly
Period: Relative, Last 0 days (direct input), 7 days before standard
Users who have logged in within the last 200 days
Group A Conditions
Filter Condition Type: Event
Detailed conditions: Session running, total number ≥ 1
Period: Relative, last 100 days (enter directly)
Group B Conditions
Filter Condition Type: Event
Detailed conditions: Session running, total number ≥ 1
Period: Relative, Last 100 days (direct input), 100 days before standard (direct input)
Create a union of two groups
In the case of 180 days, you can search and create in the same way by setting the most recent 90 days and 90 days from the base date.
Users who visited the promotion page more than 5 times in the last 7 days but did not make a purchase
Group A Conditions
Users who have visited the promotion page more than 5 times in the last 7 days
Filter Condition Type: Event
Detailed conditions: Visit the promotion page (requires linking with custom events), total number ≥ 5
Period: Relative, last 7 days
Detailed terms: Visit page, Include, 'Back to School Promotion'
Group B Conditions
Users who have purchased a specific product (promotion related) at least once in the past 7 days
Filter Condition Type: Event
Detailed conditions: Purchase, total number ≥ 1
Period: Relative, last 7 days
Detailed Conditions: Product Name, Included, 'Beige Cross Bag'
Generate the difference of two groups
You can create an audience of users who have visited your promotional page more than 5 times in the last 7 days, but did not make a purchase, by subtracting the difference between the two groups.
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