Audience Filter Rules

Create an audience group

Audience groups are made up of a combination of filter conditions, which are broadly divided into event and user profile conditions.

Filter Conditions	Limit Rule
Event	Up to 2 possible
User Profile	No limit on the number (but filter conditions cannot be added with the same properties)

At this time, you can only add with the same filter conditions within a group. ( Related Guide )

Event Filter

Overview of how events are aggregated

Events are broadly divided into counts and the way they aggregate the sub-attributes of the event . In the case of attribute aggregation , the sub-attributes of the event must be registered to be used .

Aggregation Method	Explanation	Note
Total Count	You can filter conditions on the total number of events that occurred within a period.
Attribute Aggregation	You can filter by aggregating sub-properties of the selected event.	*Filtering by attribute aggregation is not possible for all events, all active events, and system events.

Number

It refers to the number of times an event occurs.

Example

If you want to set a condition for customers who have made more than 5 purchase events in the past 30 days, you can set it as follows.

Attribute

You can set more detailed conditions with sub-properties of the event.

Example

If you want to set the customer as a customer who has purchased a total shipping fee of 5,000 won over the past 30 days, you can set it as follows.

Shipping fees are collected as integer data, and you can choose aggregation methods such as sum, average, minimum, and maximum. However, if the data type is different, the aggregation function provided will be different according to the table below.

Attribute data type	Aggregate function
String	• Number of attributes (Unique)
Integer (Number) Mistake (Double)	• Sum • Average • Min • Max
List of strings	Not supported
True/False (Boolean)	Not supported
Date and Time (Datetime)	Not supported
Character (String enum)	Not supported
List of “Number | Double”	Not supported

Add event filter

After selecting an event, you can filter the event further by adding detailed conditions. There is no limit to the number of filters, but you cannot add duplicate properties that have already been added.

Basically, all events can be filtered by the DFINERY auto-collected properties, and additional filtering is also possible by sub-properties of the selected event.

Example

If you want to add a filter called Customers who purchased in Gangnam-gu to the previous example ( Customers who made more than 5 purchase events in the past 30 days), you can set it up as follows.

Event Attributes Precautions

• Not operator (does not include, excludes values, excludes starts with, excludes between values) is not supported.

• Only one List type can be used at most.

User Profile

Unlike event conditions, user profiles can be filtered directly by the always up-to-date user profile DB attribute values ​​without selecting events.

Example

If you want to set a condition for customers who are female and have a membership level of 'Diamond' , you can set it as follows.

User profiles are broadly divided into categories: user properties, recent device properties, and behavioral properties. ( Related Guide )

There is no limit to the number of conditions you can add to a user profile, but you cannot add duplicate properties that have already been added.

Period Filter

Viewable period

• You can set up to 100 days per group.

• When the period is set to 'Relative', the selectable reference date can also be set to up to 100 days in advance.

• When combining two groups, you can search for up to 200 days. ( Related Guide )