Create an in-app message

When creating a service, you must register a data source (Android/iOS/Web) to create in-app messages in each environment. Related guides Creating an organization and service Article

To optimize speed, in-app messages can be operated up to 50 per service. The total limit of 50 applies to in-app messages in the Pending / Preparing for Operation / Operating status.

How to create an in-app message

Layout and Trigger Event Areas

Select layout

You can choose between Android, iOS, and Web platforms.

Please set it appropriately according to your campaign purpose or needs.

Support environment

• Mobile

• PC

Support Platform

• Android

• iOS

• Web

Support layout

• Modal

• Bottom sheet

Support Type

• Image

• Text

• Image + Text

*Bottom sheet only exists in image and text types.

Setting up a trigger event

1. Set the start event that becomes the exposure condition of the in-app message. You can apply standard event properties and custom event properties as filters to enable more precise targeting.

2. In the Exposure Delay section, please select either 'Exposure immediately' or 'Exposure after waiting'.

3. When you select 'Exposure after waiting', you can set the waiting time up to 300 seconds.

4. If you select 'Display after waiting' and set an end event, you can prevent the in-app message from being displayed when the end event occurs during the waiting time.

Move to the next step

Complete the above steps by clicking the 'Next' button in the upper right corner of the Layout and Trigger Events settings area.

Message area

Image settings

1. Select the image type and display size required for your campaign.

2. In the image upload area, upload the campaign image file to be used in the in-app message. Please upload the image according to the file upload rules for each image type. For more detailed information , please refer to the 'In-App Message Layout and Device Guide' article.
3. After selecting the image type, you can check the file upload rules by clicking the image upload area.

4. When you upload an image file, the upload file information and results are displayed together. All result fields must be marked as 'Possible' to allow image upload.

   

   Image Format	Ratio	Size	Volume	Extension
   Square	1:1	At least 720x720 or higher	Less than 1MB	png, jpg, jpeg
   Horizontal	2:1	At least 720x360 or higher	Less than 1MB	png, jpg, jpeg
   Vertical	3:4	At least 720x960 or higher	Less than 1MB	png, jpg, jpeg
   Freestyle	No restrictions	At least 720x720 or higher	Less than 1MB	png, jpg, jpeg

5. A preview screen will be provided when the image upload is complete.

6. You can decide what to do when the image is clicked or insert a link into the image.

Provide image link items

1) None 2) Open web link: Direct input required when selected 3) Open deep link: Direct input required when selected

Close on Image Click : You can decide whether to close the image when clicking on it.

Check Link : A button that allows you to check if a web link or deep link is valid when entered.

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Link Common Reference

• Tracking link input possible

• You can enter a tracking link in any area where a link can be entered.

  Link format distinction	Click point	Landing point
  Deep Link (Android)	Android App	Android App
  Deep Link (iOS)	iOS App	iOS App
  Web Link (Web)	Web Page	App (Android / iOS) Market (Android / iOS) Web Page Deferred deep linking is also supported The deep link you entered will work as set

• You can also enter deep links in the web link input field, and the deep links support the way users are landed. Example - Web → Web - Web → App (Android / iOS) - Web → Market (Android / iOS)

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Button Settings

Proceed with detailed settings by activating the toggle for the required type of button in the following areas.

Content Button

When you activate the content button, you can configure detailed settings for the following areas.

• Button Type : Choose one design between inner button and bottom button

• Button Detail Settings > Number of Buttons : You can set it to 1 or 2 as needed by clicking the X mark.

• Button Detail Settings > Button Style : This is a feature for user convenience, allowing quick and easy button style settings.

• Button Detail Settings > Button Design : Background, border, corner px detailed settings possible

• Button Detail Settings > Button Text : Text and format can be entered

• Button Detail Settings > Click Action : You can set the action when clicking the button.

  

Common instructions for stopping viewing today

It operates based on 00:00 of the date, not on a time basis (meaning it is not a 24-hour system per user).

• Button background : Fill color can be set, can be set to transparent when all colors are specified

Close button

When the Close button is activated, you can configure detailed settings for the following areas.

• Button Type : Choose between bottom button and top button

• Button Detail Settings : You can enter text and format for each button.

• Button Detail Settings > Click Action : You can set the action when clicking the button.

Common instructions for stopping viewing today

It operates based on 00:00 of the date, not on a time basis (meaning it is not a 24-hour system per user).

• Button background : Close button area color can be specified, and can be set to transparent when all colors are specified.

X button

In addition to the close button, you can design your in-app messages to close by adding an X button.

• Button type : Choose one of inner button, nested button, or top button

• Button Style : A feature for user convenience that allows quick and easy button style settings.

• Button design : detailed settings for icon, background, and border

Style settings

When setting the style, you can even directly set the background of the in-app message.

• In-app background > Background : You can specify the color that will be the background of the in-app message. If you specify all colors, you can set it to transparent.

• Message Border : You can make the corners as round as you want.

Test Management

You can use the 'Test Management' function in the upper right corner of the message area to check how the test message is displayed on an actual device.

Please refer to the table below for the types of identifiers that can be registered for each platform.

Type	Android	iOS	WEB
GAID	✅
Google App Set ID	✅
IDFV		✅
IDFA		✅
Cookie ID			✅

• Test management can register up to 10 campaigns .

• In-app messages can be checked when a start event occurs.

• The message is displayed regardless of the campaign status (except cancellation, error, and termination).

Schedule area

Set a schedule

• Operating Period : You can specify the period on the calendar

• Operating period > Detailed settings : Days and times can be specified

• Exposure Limits : You can limit the number of exposures per device/day/hour.

Target Setting Area

Target setting

Set your target by selecting either All or Audience.

• All : All users who have launched the app are targeted by the start event.

• Select Audience : A pre-defined audience will be targeted for the launch event.

Conversion Tracking Settings Area

Set up purchase conversions and custom conversion tracking

Set up purchase conversions and custom conversion tracking. To track conversions, you must specify at least one click action in your message settings. Insert a link in the body or add a link to a button or image. For more information about tracking purchase conversions, see Setting a Purchase Conversion Window. Custom Conversion Tracking This feature allows you to add up to four events that you want to track conversions separately from purchases. Optionally, add events as needed. Custom conversion tracking is not affected by global settings and does not compete with other campaigns. Therefore, when a click action occurs, it is all aggregated and displayed in the detailed data screen.

Priority Setting Area

Setting priorities

Set the priority of in-app messages.

• The default is 5.

• The higher the priority, the more your message will be displayed when competing with other campaigns.

• If you are using in-app messages to display urgent notices, we recommend setting the priority to 10.

• Priority cannot be modified when a message is in a terminated, canceled, or error state after publishing (because there is no need to compete with other in-app messages).

• We provide a page where you can manage priorities separately for each campaign. ( Related article )

Exposure policy when priorities are the same

Premise

• Same schedule (duration and time): This means that the times must overlap.

• Same target: means the exposure target is the same

• Same trigger event: This means that the event conditions for exposing the in-app message are the same.

1. After checking whether an event attribute exists, campaigns with attribute values ​​are displayed first.

2. When competing campaigns with attribute values, the filter entered in the campaign matches the most, which increases the exposure priority.

3. If conditions 1 and 2 are the same, the most recently updated campaign will be displayed first.

4. If 1, 2, and 3 are all the same, they are exposed randomly.

The policy of exposing a specific in-app message campaign to users who match the largest number of filter conditions was determined by considering the user's (marketer's) intention for personalized marketing.

Example

Campaign classification	Last updated date	Start Event	Property	Property Conditions
Campaign A	24/08/01 20:00	Purchase	X
Campaign B	24/08/03 00:00	Purchase	THE	Category: Shoes
Campaign C	24/08/01 12:00	Purchase	THE	1. Category: Shoes 2. Brand: Nike

Purchase event occurs under the above conditions

• Category: Shoes

• Brand: Nike

• Price: 100,000

• Quantity: 1

• Product name: Force

※ Exposure limit is assumed to be once per day.

Conclusion

Campaign C with the most matching attribute value conditions is displayed first, followed by Campaign B with the next most matching attributes.

Summation

Exposure in the order of Campaign C → Campaign B → Campaign A

Campaign Status

Situation	Explanation	Note
Draft	Status of the campaign you are writing before publishing	Campaign content can be modified
Atmosphere	Campaign Publish status / Recoverable to Draft	Draft Can be changed to status
Preparing for operation	The process of pre-onboarding parameters according to the audience schedule	CampaignCancellation Possible
In operation	Once audience onboarding is complete and it is time to go live, your campaign is now active.	CampaignCancellation Possible
End	When the end time has passed or the customer has terminated it directly from the console
Error	Campaign execution is not in progress due to internal server issues
Cancellation of operation	Campaigns can be cancelled while in operation preparation or in operation status.
Delete	Deleted campaign from console